[Entertainment] Astro ushers in Year of the Golden Ox with Malaysians themed ‘Sharing Abundance’ #MooMooDa2021
Kuala Lumpur, January 2021 – Astro is ushering in the Year of the Golden Ox with all Malaysians, embracing the new year with a renewed sense of hope. Due to the pandemic, numerous aspects of daily lives were affected, with many forced to stay apart from family and close friends. Acknowledging the realities of the new norm, Astro celebrates the upcoming Year of the Golden Ox with the tagline of 心连心希望，元气满满Moo Moo哒 (Xin Lian Xin Xi Wang, Yuan Qi Man Man Moo Moo Da) which means “with love and hearts close to each other, physical distance is not a barrier, hope never vanishes, and together, we will see the light at the end of the tunnel and unleash the vitality of positive vibes.”
In keeping with its traditions of Chinese New Year (CNY) celebrations, Astro is optimistic that Malaysians will find joy and comfort during this unprecedented time, specifically through the premieres of exciting CNY programmes, Moo Moo Da CNY Album, Moo Moo Da CNY merchandise, Moo Moo Da Web AR and Moo Moo Da CNY e-stickers. Also in the pipeline is the Astro Corporate Social Responsibility (CSR) campaign, themed “Your Purchase Has A Purpose”, where RM1 from every merchandise sold will be donated to a dedicated CNY Orphanage Charity Fund to help the less fortunate.
With the growing preference of enjoying more high-quality entertainment safely at home, Astro customers can look forward to an exciting range of originals and specially produced CNY content premiering including:
Grand Event - Astro CNY Countdown Gala 2021 |
The grand countdown will bring Astro celebrities together under one roof. Assigned to three different “families”, namely “春” (Chun, or Spring Season), “福” (Fu, or Happiness) and “喜” (Xi, or Joy), they will entertain everyone with dedicated, coordinated performances. Pre-recorded well-wishes from the audience of “百家姓” （Bai Jia Xing，or Hundreds of Family Names）will also be presented. Meanwhile, the “百家布Moo Moo哒”, (Bai Jia Bu Moo Moo Da, or the Patchwork Cloth) wholeheartedly handmade by celebrities will be unveiled, showing solidarity in creating and spreading positive energy.
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CNY Special Programmes – An Extension of #CGM 20 Anniversary Celebration |
 • The Golden Club (TGC) Classic Balik Kampung CNY Special 2021 invites members of TGC to cook traditional CNY dishes of their ancestral origin. Their family members and friends from The Golden Club are also invited to grace the reunion gathering.  • The Golden Melodies (TGM) CNY Special 2021 will feature three episodes of traditional and classic CNY songs. Together, celebrities will unveil eight spring festival couplets to send warm and hearty blessings to the audience.  • The two-episode Classics Alive CNY Special, originally produced by Classics Alive under #CGM20, features the original cast - including the judges and the contestants - completing a 9 grid box task together upholding the spirit of the programme to perform in an inspiring way to bring about new lives and meanings to the CNY songs.
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CNY Special – Movies and TV Series： |
 • Hua Hee Ever After is a must-watch CNY movie on the eve of 9th day of CNY (Bai Tian Gong Hokkien Festival). Jack Yap and Mei Sim play the roles of husband and wife for the first time, describing a son-in-law of a different ancestral origin who mingles into a Hokkien family and starts learning about Hokkien culture and tradition. The movie also depicts lives in the new norm.
 •Howdy My Friend！, a TV mini-series directed by renowned director Tan Seng Kiat, and the first Chinese Youth TV series in Malaysia which explores the existence of souls through warm and loving stories from the perspective of kids. Award-winning actor Coby Chong and young actor Chandler Phua, play the roles of father and son, portraying the preciousness of family bonds and the meanings of CNY. In addition to the family reunion, CNY is also a time where we reminisce on the companionship of our loved ones.
 • XUAN’s digital platform will premiere Aunty Lan Homecoming, a comedy web series featuring Aunty Lan, its first Hakka character. XUAN will also produce a heart-warming telemovie titled To 2021, with the message to cherish moments spent together with our loved ones and live our lives to the fullest.
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Astro’s Year of the Golden Ox Mascot ‘Moo Moo Da’ plush toys and merchandise available nationwide from 3 January 2021!
In addition to the exciting CNY specials, Malaysians can look forward to the much anticipated Astro 2021 limited edition merchandise, CNY Special Album, children’s favourite ‘Moo Moo Da’ plush toys, USBs and facemasks, which will also be available at selected Popular bookstores nationwide from 3 January 2021. All Malaysians can also place their orders to take home the adorable ‘Moo Moo Da’ via the Plus One Online Facebook page from today, or via Popular bookstores website from 24 December2020. RM1 from all purchases will go towards the “Purchase Has a Purpose” CSR campaign for the less fortunate. Separately, interested customers may visit Uniqlo outlets at Fahrenheit 88 or Damansara Square from 8 January to 5 February 2021 to have their customized “Moo Moo Da x Uniqlo” T-shirts printed.
Malaysians also stand a chance to win a grand prize of more than RM60,000 when they take or create group pictures featuring the Moo Moo Da mascot and send in their well-wishes via the MooMooDa Web AR. For more details, visit http://www.MooMooDa2021.com/WebAR. Malaysians can also download adorable Moo Moo Da CNY stickers via the Google Play Store or App Store.
More than 90 local celebrities and social media influencers participate in Moo Moo Da CNY Album, with 9 new CNY songs!
All Malaysians can enjoy this year’s Astro CNY album featuring more than 60 artistes from Astro, including its radio brands - MY, MELODY and GOXUAN for the jointly-produced, vibrant CNY theme song titled 元气满满Moo Moo 哒(Yuan Qi Man Man Moo Moo Da). The CNY Album, produced as part of an official collaboration with Multimedia, includes 9 new and original CNY songs, including the Astro CNY theme song, Go Shop CNY Song, and 5 new composed CNY songs – 《今年全Cow你》,《一起Cow Cow Moo》,《年盼》,《好运飘呀飘》and《年Year越来越好》. Fans can also enjoy two bonus tracks, namely《恭喜你》and《Let’s Get Loud》, making it a CNY album with the most number of CNY songs in it.
Kicked start the Go Shop CNY MOOMOODA Campaign
Go Shop celebrates this festive season with its CNY MOOMOODA campaign from 15 December 2020 to 15 February 2021. During this campaign period, the top 38 spenders with a minimum of 3 orders will stand a chance to win RM23,888 worth of prizes through the Fortune Moo Moo Contest. Go Shop’s RM888,888 Ang Pow Giveaway awards customers an instant RM28 off with minimum spend of RM300 when they use the promo code ‘MOOMOO28’ for products showcased on Go Shop’s TV programmes from 15 December 2020 – 31 January 2021. Meanwhile, customers can also stand a chance to win RM28,888 worth of prizes through the Catch MOOMOODA game on Go Shop’s mobile app from 1 February – 14 February 2021. For more information, please log on to www.goshop.com.my.
At the virtual launch of the Astro Moo Moo Da campaign recently, popular Astro and other Malaysian celebrities as well as social media influencers were present, including Siow Hui Mei, Gan Jiang Han, Jack Lim, Jack Yap, Yoon, Mei Sim, Anson Kow, Daniel Wong, Jie Ying, Catherine Kai Xin, Freddie Ng, Grace Lee, Jazz Bai Ling , Amy Chan, Jens Cheong, Candy Xiao Tong Jie Jie, Hai Chyi, Ezen Chan, Ying Ling, Coby Chong, Chandler Phua, Juztin Lan, Cedric Loo, Nicole Lai, Joey Leong, Pauline Tan, Michiyo Ho, Han Xiao Ai, 3P group（Danny and Kevin）, Pong Pong (Jeii & Gaston), Huan, Akiyo, with My All Stars celebritiesJordan Lim, Jaydan Pang, Kryston, Adele Ng, Cherry Chengand Quinna; along with the music producer for Astro’s CNY songs, Ciang Teng.
For more information, please visit MooMooDa2021.com#MOOMOODA2021
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Published by WLJack.